The Gumshoe Content Audit solves this problem for users! Check it out here.
Posting targeted content in the right places is one of the fastest and most reliable ways to improve your visibility across AI models. This guide explains the two placements Gumshoe supports, why each matters, and how to choose the right one for your content.
Why does content placement matter for AI visibility?
AI models rely on the open web to answer user questions. Where your content is published affects:
- Whether AI models can crawl it
- How quickly they can index it
- Whether they treat it as a trusted source
- How often your brand appears in recommendations
Brand and business websites are consistently the single largest category of sites AI models cite, commonly making up around half of all citations, though the exact share varies by model and shifts over time as models update. Strategic placement ensures models see, understand, and trust the information you provide.
Where can I publish Gumshoe-generated content?
Gumshoe supports two placements when generating content, and each has its own best-fit templates and publishing spots.
What is "your own website" placement best for?
Publishing to your own website is the most powerful and reliable way to improve AI visibility. Use the content to help models accurately and positively represent your brand.
Use the Content Audit to make the "what" and "where" much easier! Read about it here: What is a Content Audit?
- Since brand and business websites make up such a large share of citations, this is usually the fastest way to achieve noticeable visibility gains
- Your content becomes a clear, authoritative signal directly tied to your brand
- You retain complete control over structure, metadata, and ongoing updates
Best templates: FAQ, Knowledge article, How-to guide, and Competitor Comparison. These templates default to the AI-Optimized writing style, since they are built for AI visibility first.
Where to place it:
- At the bottom of relevant product or category pages
- In a structured FAQ section
- Inside resource hubs or learning centers
- On dedicated landing pages built for specific topics
Pro tip: if maintaining a strict brand voice is important, place AI-Optimized content lower on the page or in a dedicated, expandable resources section.
What is "external channels" placement best for?
External channels broaden your reach, diversify your authority signals, and meet AI models where they gather information beyond your own site. This placement covers social posts, video outlines, and other content meant to live off your website, including PR releases, media partnerships, industry publications, and third-party content collaborations.
Best templates: Social post and Video outline. Both default to the Brand voice writing style, since this content is written for humans first, on platforms like LinkedIn, Reddit, Quora, YouTube, and TikTok.
- LLMs can quickly crawl many social platforms, especially Reddit and Quora
- Strong for rapid testing of messages and topics
- Good for short-form informational content, topic-focused thought leadership, and category explainers
- External channels expand authority signals, help train LLMs in the domains they are already visiting, and support launching new categories or product lines
Pro tip: social posts work best when they answer a straightforward, direct question, mimicking how users ask LLMs. You can add external channels to your strategy, but your own website should remain the foundation.
How do I choose between AI-Optimized and Brand voice?
Gumshoe offers two writing styles, and the right one depends on your placement and your goal.
AI-Optimized uses structured, authoritative language built for AI visibility. It is Recommended for FAQ, Knowledge article, How-to guide, and Competitor Comparison, and works best placed where humans are less likely to view it directly.
Brand voice matches your brand's tone and personality while still being optimized for AI. It is Recommended for Social post and Video outline, and is best for user-facing content that must feel on-brand, like marketing, PR, blogs, or social.