When you click "Generate content" from a cell on the heatmap, Gumshoe doesn't reuse the answers it already collected for those prompts. It kicks off a fresh research and writing pass specifically for the persona and topic behind the cell you selected.
How it works
- You pick a cell on the heatmap. This tells Gumshoe which persona and which topic to focus on.
- Fresh research pass. Gumshoe runs a new live web search tailored to your brand, that persona, and that topic. It pulls in features, differentiators, stats, quotes, and sources in real time.
- Writing pass. Gumshoe then drafts the article using the fresh research, along with any tone, language, custom instructions, and "limit to brand domain" options you set in the dialog.
What carries over (and what doesn't)
The individual prompts (and the answers previously scored against them) don't get fed into the generator. What carries over from the heatmap is the persona and topic behind the cell you selected. Those become the focal point of the new research and the resulting article.
Why this matters
Think of the heatmap as a strategic picker: it shows you where the visibility gap is, and clicking a cell tells the generator to produce content aimed at that persona, on that topic. The research and writing are done fresh each time.
Generated content reflects what the web (and your site, if you've enabled "limit to brand domain") says right now, not what the AI models said when the report was last run.