A Content Audit shows where your published content is strong, where it is falling short, and exactly what to do next. It checks your content against the topics and questions your audience is actively searching for, so instead of guessing what to write, you get a prioritized, actionable plan.
What does a Content Audit check?
For every topic in your Visibility Audit (formerly known as a report), the Content Audit evaluates three things: whether content exists that answers the questions your audience is asking, whether that content matches what the searcher actually wants, and whether AI models are surfacing it. Based on that, every topic lands in one of three buckets:
- Retrieval issue: the right brand content is missing, weakly matched, or not surfaced by the model.
- Generation issue: relevant brand content exists, but it needs clearer support for generated answers.
- Defend position: your content and answer behavior are already strong. Keep them current.
What kind of recommendations do I get?
Topics under Retrieval issue and Generation issue come with specific, actionable recommendations. Each one is one of two types:
- Page improvements: a specific URL you already publish, with a content plan for what to expand or clarify on that page.
- New content: a net-new piece to create, with a recommended title, a suggested format (for example a Knowledge article, Listicle, FAQ, or How-to guide), a suggested location, and a content plan.
Every recommendation card has its own Generate content button, so you can turn a plan directly into a draft without leaving the page.
How do I track my progress?
The Content Audit dashboard shows how many recommendations you have completed out of the total (for example, “0 / 81 recommendations complete”), and you can select a past run to see how that count has moved over time.
When does the Content Audit run?
The Content Audit runs on your project's subscription schedule, the same as your other audits. There is no button to run or refresh the Content Audit itself on demand. Generating content for an individual recommendation is not the same as running the audit again: it only creates that one piece of content.
Content Audit is available on the Pro plan. If your project's subscription includes it, you will see your topics broken into the three buckets above the next time the audit runs.
Pro tip: start with your Retrieval issue topics. Those are the gaps where the right content is missing entirely, so they usually offer the biggest visibility gains for the effort.