A content run is the unit Gumshoe uses to track a single content generation session. It includes everything produced from one click on Generate, plus the source and settings that produced it.
Shorthand: a content run is one self-contained piece of work Gumshoe runs for you, whether that's one article, one set of FAQs, or one rewrite. A run can produce one or several content pieces, the individual billed units inside it.
What counts as one content run:
- One source: a heatmap cell, a Content Audit card, or one Manual workflow run
- The settings or inputs you provided for that source
- The output Gumshoe produced
How do content runs work from the Strategic Content Opportunities heatmap?
Each cell on the heatmap is one persona × topic pair. The relationship is one-to-one: one cell selected, one content run.
You can select multiple cells before clicking Generate. When you do, you get one content run per cell, and the template and writing style you picked apply to all of them.
For example, if you pick the FAQ template and select three cells, you'll get three FAQ content runs, one per cell.
How do content runs work from the Content Audit?
Content Audit analyzes your published pages and surfaces location-anchored recommendations grouped by category. Each card represents a recommendation linked to a URL on your site.
Clicking Generate content on a card produces one content run. The URL and content plan from the card pre-fill the dialog, and the template defaults to Custom, so the output follows that content plan. The relationship is one-to-one: one card actioned, one content run.
How do content runs work from Manual content generation?
Manual content generation produces one content run per run. You can generate only one content run at a time; to create more, run the flow again.
What defines the content run depends on which Manual workflow you use:
- Generate new content: the template you pick, plus a persona, a topic, both, or neither.
- Improve writing: the content you paste in.
- Add FAQs to the existing page: the URL you supply.
Why do some content runs produce multiple items in one piece?
Some templates produce a single longer item in the "piece" of content:
- Knowledge article: one piece per run
- How-to guide: one piece per run
- Competitor Comparison: one piece per run
Other templates produce several related items in a single piece:
- FAQ: 4 to 6 short Q&A's in one piece of content
- Social post: multiple drafts tuned for LinkedIn, Reddit, and Quora in one piece of content
- Video outline: a structured outline with talking points in one piece of content
Each piece produced is billed individually, not the run as a whole. Our content generation pricing article has the current rate.