Gumshoe can generate topics, personas, questions, and answers in a language other than English (still Beta). You choose the language when you set up a project, and the list of currently supported languages is shown live in that step, since it is actively expanding.
Where do I set the language?
Language is set during project setup, in the same step where you choose your product category and geographic focus. Pick your language there, and Gumshoe generates your topics, personas, questions, and answers in that language, while the rest of the Gumshoe interface stays in English.
Can I change the language after I set it?
No. Once you move past the setup step where you choose your product category and language, that language is locked in for the project. A project is scoped to one brand, product category, location, and language together, so changing the language means creating a new project.
There is a manual workaround if you want to test a different language on an existing project: translate your persona descriptions and prompts yourself, directly in the project, and the AI models will generally reply in the matching language. This is different from setting your language at project creation, where Gumshoe generates the topics, personas, questions, and answers in that language for you. The manual route works, but you are doing the translation yourself rather than having Gumshoe do it.
What if I don't see my language?
If you need a language that isn't available in the project setup dropdown, reach out to us at support@gumshoe.ai and we'll get it added. We move quickly on these requests and are actively expanding our language coverage based on customer needs.
How good is the quality in other languages?
Because our team is primarily English-speaking, we especially welcome feedback on the quality of our output in other languages. If you notice anything that seems off in a translation or a generated response, let us know. Content generated in non-English languages uses the same underlying AI models, so quality is generally strong, but a native speaker review is always a good idea before publishing.