After you have run a Visibility Audit (formerly known as a report) and observed the results, it's time to take action. Your Visibility Audit is just one piece of the bigger picture: Gumshoe's other audits each look at a different layer of how your brand shows up across AI, so together they give you a complete view of your brand intelligence, not just a single score.
What should I look at first?
Start with understanding the stats and numbers in your Visibility Audit; they will help you read your results with confidence before you dig into the other audits.
Understanding Gumshoe Stats, Numbers, and Analytics
From there, the three levers for improving your AI visibility. They give you a simple framework for turning your results into action, whether that means technical improvements, content improvements, or social and third-party outreach.
What Are the 3 Levers for Improving AI Optimization (AIO)?
What do the other audits tell me?
Checks whether AI models can actually crawl and retrieve your content. If your visibility is low because your site is hard for models to read, this is where you will see it.
Content Audit
Compares your published content against the topics and questions your audience is actually searching for, so you can see where your content already answers the question and where there is a gap worth filling.
Sentiment Audit
Looks past whether your brand is mentioned and into how it is described, so you can see if AI models are talking about you the way you want to be talked about.
Show you which sites AI models are citing when they answer questions about your category, so you know which sources are shaping your visibility and where you might want a presence.
Together, these audits move you from knowing your score to knowing exactly what to do next.